In terms of exposure, no self-promotion effort I’ve tried so far has even come close to the Facebook ad campaign. Here are the numbers.
Between February 23rd and March 10th …
2,750,762 unique Facebook users
saw one of my Realms Unreel ads
23,212 unique Facebook users
clicked on one of my Realms Unreel ads
who arrived at the Realms Unreel Amazon listing page from a Facebook ad bought the book within 24 hours of clicking the ad
Another 412 readers
who may or may not have heard about Realms Unreel through a Facebook ad (my tracking links fall short in this regard) bought a copy of the book or borrowed a copy through the Kindle Owner Lenders Library.
Depending on how large a proportion of the 412 actually bought Realms Unreel directly or indirectly as a result of the Facebook ad campaign, my Amazon listing page converted between 2.28% and 4.06% of visitors to buyers.
Here are a few of the ad variants I tried: