In terms of exposure, no self-promotion effort I’ve tried so far has even come close to the Facebook ad campaign. Here are the numbers.
Between February 23rd and March 10th …
2,750,762 unique Facebook users
saw one of my Realms Unreel ads
⬇
23,212 unique Facebook users
clicked on one of my Realms Unreel ads
⬇
530 readers
who arrived at the Realms Unreel Amazon listing page from a Facebook ad bought the book within 24 hours of clicking the ad
⬇
Another 412 readers
who may or may not have heard about Realms Unreel through a Facebook ad (my tracking links fall short in this regard) bought a copy of the book or borrowed a copy through the Kindle Owner Lenders Library.
Depending on how large a proportion of the 412 actually bought Realms Unreel directly or indirectly as a result of the Facebook ad campaign, my Amazon listing page converted between 2.28% and 4.06% of visitors to buyers.
Here are a few of the ad variants I tried:
{ 1 comment… read it below or add one }
1) Holy crap, 2.7m impressions. 2) I’m actually here because I saw this on the Amazon homepage and it made me think of Realms Unreel: http://bit.ly/GTVD23 (linked to http://amzn.to/GTZcW1).
All part of Amz’s plot to cut out publishers, but still pretty cool they’re encouraging writers. I wasn’t even logged into Amazon at the time (and despite the other book by a Randall Farmer, I never published anything), so they must be showing the banner to random folks.
You must log in to post a comment.